Tel Aviv is going to turn a lifeguard tower into a boutique hotel

Tel Aviv is going to turn a lifeguard tower into a boutique hotel

Posted on Feb. 20, 2017, at 11:33 pm

What do you think of sleeping on the beach while getting all the confort of a luxury hotel? Well, Tel Aviv is about to make the dream come true by turning the lifeguard tower of Frishman Beach into a luxurious Boutique Hotel. Follow us down here to know everything about this crazy project.

While the weather is still freezing around the globe, Tel Aviv and the Israeli Ministry of Tourism decided to launch a huge advertising campaign to promote the Non Stop City.


Interior design of the popup boutique hotel – Images via

The idea is to turn the lifeguard tower on Frishman beach into a luxurious boutique hotel and give out free trips to people through a global contest. How can you enter it? You just need to take a picture in a bathing suit in a city, holding a sign #TakeMe2TelAviv and post it on social networks with the hashtag.


Images via

Seven couples will win flight tickets for a 4 days and 3 nights trip in the lifeguard tower turned into a Popup Boutique Hotel by the Brown Hotel.

Find all the info on how to participante in the contest on the dedicated website  CitiesBreak

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